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Marketing in the metaverse: An opportunity for innovation and experimentation
McKinsey, May 24th, 2022
Talk of the metaverse has been ubiquitous over the past several months.1 In 2021, internet searches for the term increased by 7,200 percent. In...
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Gap sets up shop in Roblox to boost teen inclusion, self-expression
MarketingDive, May 18th, 2022, Chris Kelley
Dive Insight:
With the Club Roblox Boutique, Gap takes its latest step into the metaverse, a nascent concept that revolves...
