Forbes, April 28th, 2022, Zinnia Lee
Singaporean billionaire Kwek Leng Beng’s Millennium Hotels and Resorts and the billionaire Lo family’s Regal Hotels Group in Hong Kong are taking their first steps into the metaverse after purchasing virtual properties in blockchain gaming platforms Decentraland and the Sandbox.
Millennium Hotels and Resorts, a hospitality brand under Kwek’s City Developments, said on Wednesday that it is launching a hotel in Decentraland, a virtual world where players can build, buy and sell in-game assets as they interact with others.
Known as the M Social Decentraland, the hotel aims to become “a place for all to gather and discover the virtual reality universe” in the metaverse platform, Millennium Hotels said in a statement. The virtual hotel will open its door to players in early May. Visitors will be able to interact with an avatar which guides them through the building, and will have the chance to win “real world hotel surprises.”
“As we look towards the future, we need to look past the traditional model of hospitality and engage our guests through new immersive experiences,” said Kwek, executive chairman of City Developments. “We hope to redefine hospitality through M Social Decentraland by creating online adventures that integrate with real life events.”
